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~/search-map/social
Video and social
Where people search to see it first: how-tos, reviews and people they already follow.
YouTubeTikTokInstagramLinkedInPinterest
## What the platforms say
How results get picked
From each platform's own documentation. Linked so you can check it yourself.
YouTube ranks search on relevance, engagement and quality, and checks how well the title, tags, description and video content match the search.
YouTube Help: How YouTube search worksYouTube uses a video's watch time for a particular search as an engagement signal, and may also use the viewer's own search and watch history.
YouTube Help: How YouTube search worksTikTok says follower count and past high-performing videos aren't direct factors in what it recommends. That explanation covers the For You feed, not search.
TikTok Newsroom: How TikTok recommends videos #ForYou
> so whatYouTube publishes the clearest explanation of how its search ranks. For TikTok and Instagram, the official explanations cover feeds, so be wary of anyone claiming to know their search algorithm.
## Writing
Tests, guides and takes
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