Retrieved isn't opened: the AI visibility gap most advice ignores
Pages ChatGPT opened were cited 74% of the time. Pages it only retrieved, 7%. What that gap means, what it doesn't, and the two changes we made.
Nobody pays for a ranking: why our SEO reports start with revenue
Our first revenue report for an electrician client said £0. SEO hadn't failed. Nobody had logged what a single job was worth. Here's what revenue-first SEO needs.
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