Google's new Maps rules: what you can't put in your Business Profile any more
Google's Maps policy now bans time-bound offers, prices and calls-to-action in your listing. A ten-minute check, what's still allowed, and where offers go now.
Google's AI answers are adding links. Here's how to be the page they point to
Google is adding inline links, an 'official websites' section and bigger related links to AI Mode and AI Overviews. What each change rewards, and what to fix.
Search Console impressions are lying to you: how to spot machine queries
One of our posts had 3,848 impressions in 90 days. Every query Google named for it came from a machine. Here's the coverage ratio check we run now.
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