Search in October 2026: six changes, and which ones need you
Google's AI answers get more links, new Maps rules for businesses, a fast lane for forum posts, Universal Cart and the spam update. What each means for you.
~/search-map/communities
Communities
Real people answering real questions, and a source search engines and AI assistants now pull from.
RedditQuoraForums
## What the platforms say
How results get picked
From each platform's own documentation. Linked so you can check it yourself.
Since 2024 Google has had access to Reddit's Data API, which it describes as real-time, structured content from Reddit.
Google: An expanded partnership with RedditGoogle has structured data for forum-style pages where people share first-hand perspectives, used to identify online discussions.
Google Search Central: Discussion forum structured dataGoogle says that markup should only describe user-generated posts, not content a business writes about itself.
Google Search Central: Discussion forum structured data
> so whatGoogle treats real discussion as its own kind of result. The questions people ask about your industry on Reddit and forums are worth reading, and worth answering honestly as yourself.
## Writing
Tests, guides and takes
Nobody pays for a ranking: why our SEO reports start with revenue
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